"Amplify Awareness. Build Mass Visibility. Drive Market Recall."
When your brand needs to reach thousands - or millions - at scale, Above-the-Line (ATL) marketing remains one of the most powerful tools in your arsenal. Whether launching a new offering, running a seasonal campaign, or strengthening your brand footprint, ATL campaigns deliver unmatched reach, trust, and top-of-mind recall.
BCC-United’s ATL Marketing services help brands design and execute high-impact campaigns across TV, radio, print, and outdoor media. We combine media planning, creative coordination, and placement strategy to ensure every impression counts - across cities, regions, or nationwide.
We work end-to-end - from ideation and script support to placement tracking and visibility reports - ensuring your ATL spend is smart, targeted, and results-oriented.
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TV & Radio Campaigns
Plan and place ads across regional or national TV and radio. Includes scripting, scheduling, and production coordination for maximum visibility.
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Newspaper Ads
Design and publish impactful display ads and classifieds. We manage placement, scheduling, and positioning across key publications.
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Outdoor Branding
Run outdoor ads via billboards, transit, and airports. From location planning to vendor handling, we ensure wide and visible reach.
Pan-India Media Access
TV, radio, print, and OOH partners across major metros and emerging Tier 2/3 cities.
Campaign Integration
Seamless sync with digital, creative, and PR efforts for unified multi-channel impact.
Creative + Media Alignment
In-house design, scripting, message localization, channel adaptation, and brand consistency.
Performance Monitoring
Post-campaign visibility reports, TRP/circulation metrics, and media verification.
Localized Execution
Region-specific language, culture-aware creative, and local publisher/media tie-ups.
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Rolled out TV and radio ads for brands, tailored for regional audiences and primetime visibility.
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Planned newspaper ads for hospitality and F&B brands to boost launch visibility and drive local footfall.
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Executed transit and billboard ads for sports brands to elevate fan engagement across major urban areas.
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Delivered outdoor branding for infra projects using hoardings and site ads across metro traffic zones.
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Managed integrated ATL campaigns for education and public sectors across print, radio, and outdoor.
"Where Mass Media Meets Measurable Impact."
Cut through the noise with ATL strategies that drive awareness, influence perception, and deliver visibility at scale. Whether it’s a regional newspaper, primetime TV slot, or a metro-wide transit campaign - our team ensures your brand gets seen, heard, and remembered.
