Job Overview:
We are seeking a dynamic and results-driven Digital Marketing Specialist / Executive to join our team in Hyderabad. The ideal candidate will have a strong foundation in digital marketing strategies, campaign execution, and performance analysis. With 3–5 years of hands-on experience, you will be instrumental in enhancing our online presence, driving targeted traffic, and supporting business growth through strategic digital initiatives.
Professional Competencies:
- Passion for all facets of Digital Marketing
- Outstanding ability to think creatively, and strategically, and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate thoughts
- Ability to foster strong client relationships at various levels
- Ability to learn new industries and new business types quickly and apply this knowledge to internet marketing initiatives and achieving client goals
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical, organizational, project management and time management skills
Professional Skills & Qualifications :
- Experience working with popular social media advertising platforms (Facebook, Twitter, LinkedIn, etc.); popular PPC ad platforms (Google Ads, Bing)
- Stay up-to-date on the latest trends and technologies in digital marketing
- Manage Social Media Presence: Oversee the company's social media profiles, ensuring engaging content that aligns with brand identity and marketing goals.
- Experience working with popular social media monitoring tools (Google, Twitter Search, Social Mention, etc) and popular social media management tools ( Meta Business Suite, HootSuite, etc)
- Experience with website analysis using a variety of analytics tools, including Google Analytics, as well as internal reporting tools
- Experience working with CMS and building/administering content in multiple CMS environments
- Desired: Knowledge of HTML/CSS, WordPress, and website administrations
- Proficiency in managing moderate- to large-scale PPC accounts in various business verticals.
- Email Marketing: Design and implement direct email marketing campaigns. Oversee their success and optimize based on performance metrics.
- Working knowledge on WhatsApp marketing and Business Marketing Tools
- Strong understanding of Search Engine Marketing (SEM) and Paid Social Media processes
- SEO and SEM: Implement and manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies to increase traffic and visibility
- Experience working with popular keyword tools (Google Ads, SEMRush, ahrefs, etc) and email marketing tools
- Knowledge of PPC programs and optimizing data gathered from both organic and paid sources
- Google Ads / Bing certification and experience with international paid platforms are a plus
- Good communication and interpersonal skills and should be a Team player
Qualification: Bachelor's degree or equivalent, a related field.
